The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Accenture Song
Client
Title
Category
Award
Points
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Accenture Song + Accenture Song Content CGI Studio Hamburg / Hamburg
Client: The Philipstown WireCar Foundation
Category: Branded Entertainment for Good
Points: 45.00
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Accenture Song + Accenture Song Content CGI Studio Hamburg / Hamburg
Client: The Philipstown WireCar Foundation
Category: Integrated / Omnichannel Campaigns for Good
Points: 45.00
Wake Up
Agency: Droga5, part of Accenture Song / New York + Microsoft / Redmond + 1920vfx / London + RESET / Los Angeles
Client: Xbox
Category: Visual Effects / Single
Points: 45.00
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Accenture Song
Client: The Philipstown WireCar Foundation
Category: Gaming for Good
Points: 45.00
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Accenture Song + Accenture Song Content CGI Studio Hamburg / Hamburg
Client: The Philipstown WireCar Foundation
Category: Craft / Use of Technology
Points: 21.00
Wake Up
Agency: Droga5, part of Accenture Song / New York + Microsoft / Redmond + 1920vfx / London + RESET / Los Angeles
Client: Xbox
Category: Production Design
Points: 21.00
Bring a book to life
Agency: Droga5, part of Accenture Song / London + Amazon + Biscuit Filmworks / London + Work Editorial / London
Client: Amazon Books
Category: Cinema Advertising
Points: 21.00
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Accenture Song + Accenture Song Content CGI Studio Hamburg / Hamburg + Giant Films
Client: The Philipstown WireCar Foundation
Category: Data for Good
Points: 21.00
Hello, Is It Play You're Looking For?
Agency: Our LEGO Agency / Billund + Droga5, part of Accenture Song / Dublin + Zauberberg Productions / Berlin
Client: The LEGO Group
Category: Film & Video
Points: 21.00
Dirty Mouth Sponsorship
Agency: Droga5, part of Accenture Song / São Paulo
Client: CIF
Category: Platform Feature Innovation
Points: 9.00
Changing one word
Agency: Accenture Song / Madrid
Client: Save the Children Spain
Category: Branded AI / Campaign
Points: 9.00
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Accenture Song Content CGI Studio Hamburg / Hamburg + Accenture Song
Client: The Philipstown WireCar Foundation
Category: Technology as a Creative Tool
Points: 9.00
Wake Up
Agency: Droga5, part of Accenture Song / New York + Microsoft / Redmond + 1920vfx / London + RESET / Los Angeles
Client: Xbox
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 9.00
Bring a book to life
Agency: Droga5, part of Accenture Song / London + Time Based Arts / London + Work Editorial / London + Biscuit Filmworks / London
Client: Amazon Books
Category: TV, VOD, & Online / 61-90 Seconds - Single
Points: 9.00
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Accenture Song + Accenture Song Content CGI Studio Hamburg / Hamburg + Giant Films
Client: The Philipstown WireCar Foundation
Category: Craft / Use of Technology
Points: 9.00
Dirty Mouth Sponsorship
Agency: Droga5, part of Accenture Song / São Paulo
Client: CIF
Category: Inventive Feature Use or Modification
Points: 9.00
Dirty Mouth Sponsorship
Agency: Droga5, part of Accenture Song / São Paulo
Client: CIF
Category: Innovation / Use of Media in Social Media
Points: 9.00
Wake Up
Agency: Droga5, part of Accenture Song / New York + Microsoft / Redmond + 1920vfx / London + RESET / Los Angeles
Client: Xbox
Category: Direction / Single
Points: 3.00
The Philipstown WireCar Grand Prix
Agency: Giant Films / Cape Town + Accenture Song South Africa + The Philipstown WireCar Foundation
Client: The Philipstown WireCar Foundation
Category: Craft / Storytelling
Points: 3.00
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Accenture Song Content CGI Studio Hamburg / Hamburg + Giant Films
Client: The Philipstown WireCar Foundation
Category: Full Length Video / Single
Points: 3.00
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Accenture Song Content CGI Studio Hamburg / Hamburg + Accenture Song
Client: The Philipstown WireCar Foundation
Category: Technology for Good
Points: 3.00
Dirty Mouth Sponsorship
Agency: Droga5, part of Accenture Song / São Paulo
Client: CIF
Category: Brand Partnerships / Creator / Brand Collaboration
Points: 3.00
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Giant Films + Accenture Song Content CGI Studio Hamburg / Hamburg
Client: The Philipstown WireCar Foundation
Category: Use of Technology
Points: 3.00
Obstructed Brews
Agency: Droga5, part of Accenture Song / New York + Molson Coors Beverage Company / Chicago + Alison Brod Marketing + Communications / New York + Sounds Fun / Atlanta
Client: Coors Light
Category: Innovation / New Ideas in Direct Marketing
Points: 3.00
Wake Up
Agency: Droga5, part of Accenture Song / New York + Microsoft / Redmond + 1920vfx / London + RESET / Los Angeles
Client: Xbox
Category: Editing / Single
Points: 3.00
Bring a Book to Life
Agency: 750mph / London + Droga5, part of Accenture Song / London + Biscuit Filmworks / London + Work Editorial / London
Client: Amazon Books
Category: Sound Mixing
Points: 3.00
Wake Up
Agency: Droga5, part of Accenture Song / New York + Microsoft / Redmond + 1920vfx / London + RESET / Los Angeles
Client: Xbox
Category: Special / Practical Effects / Single
Points: 3.00
Obstructed Brews
Agency: Droga5, part of Accenture Song / New York + Molson Coors Beverage Company / Chicago + Alison Brod Marketing + Communications / New York + Sounds Fun / Atlanta
Client: Coors Light
Category: Craft / Data-Driven Personalization
Points: 3.00
Wake Up
Agency: Droga5, part of Accenture Song / New York + Microsoft / Redmond + 1920vfx / London + RESET / Los Angeles
Client: Xbox
Category: Innovation / Execution in Film
Points: 3.00
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Giant Films + Accenture Song Content CGI Studio Hamburg / Hamburg
Client: The Philipstown WireCar Foundation
Category: Film & Video for Good
Points: 3.00
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Accenture Song + Accenture Song Content CGI Studio Hamburg / Hamburg
Client: The Philipstown WireCar Foundation
Category: Cultural Driver for Good
Points: 3.00
Obstructed Brews
Agency: Droga5, part of Accenture Song / New York + Molson Coors Beverage Company / Chicago + Alison Brod Marketing + Communications / New York + Sounds Fun / Atlanta
Client: Coors Light
Category: Craft / Use of Technology
Points: 3.00
Obstructed Brews
Agency: Droga5, part of Accenture Song / New York + Molson Coors Beverage Company / Chicago + Alison Brod Marketing + Communications / New York + Sounds Fun / Atlanta
Client: Coors Light
Category: Data-Driven Personalization
Points: 3.00
Obstructed Brews
Agency: Droga5, part of Accenture Song / New York + Molson Coors Beverage Company / Chicago + Alison Brod Marketing + Communications / New York + Sounds Fun / Atlanta
Client: Coors Light
Category: Targeting
Points: 3.00
The Ad that could only be seen on SBS
Agency: Droga5 ANZ, part of Accenture Song / Sydney + The Sweetshop / Sydney + Arc Edit / Sydney + Hearts and Science / Sydney
Client: Special Broadcasting Service (SBS)
Category: Innovation / Use of Media in Film
Points: 1.50
The Ad that could only be seen on SBS
Agency: Droga5 ANZ, part of Accenture Song / Sydney + Hearts and Science / Sydney + Massive Music / Sydney + The Sweetshop / Sydney
Client: Special Broadcasting Service (SBS)
Category: TV, VOD, & Online / 31-60 Seconds - Single
Points: 1.50
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Branded Entertainment for Good
Award:
2026 Branded Entertainment Gold Pencil
Points:
45.00
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Integrated / Omnichannel Campaigns for Good
Award:
2026 Integrated / Omnichannel Gold Pencil
Points:
45.00
Client:
Xbox
Title:
Wake Up
Category:
Visual Effects / Single
Award:
2026 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Gaming for Good
Award:
2026 Gaming Gold Pencil
Points:
45.00
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Craft / Use of Technology
Award:
2026 Integrated / Omnichannel Silver Pencil
Points:
21.00
Client:
Xbox
Title:
Wake Up
Category:
Production Design
Award:
2026 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Amazon Books
Title:
Bring a book to life
Category:
Cinema Advertising
Award:
2026 Film & Video Silver Pencil
Points:
21.00
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Data for Good
Award:
2026 Creative Use of Data Silver Pencil
Points:
21.00
Client:
The LEGO Group
Title:
Hello, Is It Play You're Looking For?
Category:
Film & Video
Award:
2026 Brand-Side / In-House Silver Pencil
Points:
21.00
Client:
CIF
Title:
Dirty Mouth Sponsorship
Category:
Platform Feature Innovation
Award:
2026 Creator Content Bronze Pencil
Points:
9.00
Client:
Save the Children Spain
Title:
Changing one word
Category:
Branded AI / Campaign
Award:
2026 Creative Use of AI Bronze Pencil
Points:
9.00
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Technology as a Creative Tool
Award:
2026 Creative Use of Technology Bronze Pencil
Points:
9.00
Client:
Xbox
Title:
Wake Up
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2026 Film & Video Bronze Pencil
Points:
9.00
Client:
Amazon Books
Title:
Bring a book to life
Category:
TV, VOD, & Online / 61-90 Seconds - Single
Award:
2026 Film & Video Bronze Pencil
Points:
9.00
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Craft / Use of Technology
Award:
2026 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
CIF
Title:
Dirty Mouth Sponsorship
Category:
Inventive Feature Use or Modification
Award:
2026 Social Media Bronze Pencil
Points:
9.00
Client:
CIF
Title:
Dirty Mouth Sponsorship
Category:
Innovation / Use of Media in Social Media
Award:
2026 Social Media Bronze Pencil
Points:
9.00
Client:
Xbox
Title:
Wake Up
Category:
Direction / Single
Award:
2026 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Craft / Storytelling
Award:
2026 Branded Entertainment Merit Award
Points:
3.00
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Full Length Video / Single
Award:
2026 Branded Entertainment Merit Award
Points:
3.00
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Technology for Good
Award:
2026 Creative Use of Technology Merit Award
Points:
3.00
Client:
CIF
Title:
Dirty Mouth Sponsorship
Category:
Brand Partnerships / Creator / Brand Collaboration
Award:
2026 Radio & Audio-First Merit Award
Points:
3.00
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Use of Technology
Award:
2026 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Coors Light
Title:
Obstructed Brews
Category:
Innovation / New Ideas in Direct Marketing
Award:
2026 Direct Marketing Merit Award
Points:
3.00
Client:
Xbox
Title:
Wake Up
Category:
Editing / Single
Award:
2026 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Amazon Books
Title:
Bring a Book to Life
Category:
Sound Mixing
Award:
2026 Music & Sound Craft Merit Award
Points:
3.00
Client:
Xbox
Title:
Wake Up
Category:
Special / Practical Effects / Single
Award:
2026 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Coors Light
Title:
Obstructed Brews
Category:
Craft / Data-Driven Personalization
Award:
2026 Direct Marketing Merit Award
Points:
3.00
Client:
Xbox
Title:
Wake Up
Category:
Innovation / Execution in Film
Award:
2026 Film & Video Merit Award
Points:
3.00
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Film & Video for Good
Award:
2026 Film & Video Merit Award
Points:
3.00
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Cultural Driver for Good
Award:
2026 Cultural Driver Merit Award
Points:
3.00
Client:
Coors Light
Title:
Obstructed Brews
Category:
Craft / Use of Technology
Award:
2026 Experiential & Immersive Merit Award
Points:
3.00
Client:
Coors Light
Title:
Obstructed Brews
Category:
Data-Driven Personalization
Award:
2026 Creative Use of Data Merit Award
Points:
3.00
Client:
Coors Light
Title:
Obstructed Brews
Category:
Targeting
Award:
2026 Creative Use of Data Merit Award
Points:
3.00
Client:
Special Broadcasting Service (SBS)
Title:
The Ad that could only be seen on SBS
Category:
Innovation / Use of Media in Film
Award:
2026 Film & Video Merit Award
Points:
1.50